MXR markets stations such as Chrysalis, Heart, Galaxy, GCap Media XFM and Classic Gold. It unveiled the revamped sites to raise awareness of both the stations and digital radio itself.
At GetDABdigitalradio.com and Buydigitalradio.com, users can click on logos of all MXR-represented radio stations to listen to them online or link direct to the stations' sites.
MXR aims to drive radio sales with links to all its retail partners on the sites, including Currys, Dixons and John Lewis.
On each page, users can click to products, price-check lists, stockist lists, a browser button and a navigational toolbar. Products sold by each shop are highlighted and change weekly.
MXR Digital's shareholders include GCap Media, Chrysalis Group and Guardian Media.
Diane Wray was promoted to managing director of the consortium in July.
Previously marketing director, she has worked at MXR since 2001 and has been responsible for driving consumer take-up of the medium. There are now over 1.5 million DAB sets in UK homes.
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