Web TV Enterprise will be responsible for selling advertising on the Muzu.tv website, as well as third-party sites where its player distributes Muzu music content, including sites such as The Fly, Gigwise and Bebo, where the Muzu player is available on some of the social network's official artist profile pages.
The ad sales house also represents partners including Universal Music, Simply Media, Future Publishing and BBC Worldwide.
Muzu.tv has ad revenue share deals with all four major record labels, alongside hundreds of independent labels that allows it to provide free access to thousands of hours of music video content including concerts, back-stage footage, documentaries, tutorials, music videos, interviews and TV shows like The Tube.
Users can create their own personalised video playlist and share them with friends by embedding them on social networking pages like Bebo and Facebook.
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