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The Museum of Contemporary Art Chicago (MCA), in partnership with the Chicago office of FCB, has kicked off its first major ad campaign in 20 years. The "Made You Look" initiative includes a series of six-second videos and digital, social, print and out-of-home ads aimed at reintroducing the museum to potential and loyal fans. In conjunction with the campaign, MCA launched its first pop-up experience called "1979: The Year That Changed Everything, which is dedicated to the work of artist Howardena Pindell. Visitors to the pop-up will experience a jump back in time, including music, art, fashion and an overall feel of 1979.