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Mulberry's festive campaign has been written by The Grand Budapest Hotel's Hugo Guinness and stars a cast of kids re-enacting a traditional British Christmas.

The story tells the tale of a dysfunctional family returning to their childhood home. Secrets and tensions are revealed, not helped by the critical and "waspish mother" snooping on her visitors' conversations.

So far only part one has been released. The story will continue to unfold in the next episode...

Last year, Mulberry's festive ad recreated the nativity scene with a handbag playing the role of Jesus.