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Mulberry has released a humorous Christmas campaign portraying gift-giving as a game of one-upmanship. Adam & Eve/DDB created the online ad for the designer label as part of a campaign that also includes press, digital and in-store activity. The spot depicts a young woman receiving gifts from her family. Her sister, parents and boyfriend give her gradually more extravagant presents, but all are eventually trumped by the grandmother, who gives a Mulberry bag. The work was created by Miles Carter and Sophie Knox, and directed by Andy McLeod through Rattling Stick. Post-production was by Big Buoy.