MTV’s Staying Alive campaign is an attempt to "promote HIV prevention and battle the stigma and discrimination associated with the disease" and Lumacoustics will provide its YrWall graffiti wall to the International Aids Conference so that guests can draw messages of support on it.
Designs from the wall will then be emailed to friends around the world using a digital spray can to enter the email address.
"The [Staying Alive] initiative is influential and important in terms of spreading awareness of the facts of HIV and AIDS prevention across the globe," said Lumacoustics commercial director Tim Williams.
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