The Viacom-owned broadcaster is talking to a number of agencies about providing support for the upcoming launch of a user-generated TV channel, due to be finalised later this year. The as-yet-un-named channel hopes to tap into the increasing popularity of social networks and user-generated websites such as MySpace and YouTube, by allowing users to create their own programme schedules and upload their own content on to the channel.
At a recent presentation in New York, MTV outlined plans to increase revenue from new platforms from $150 million to $500 million by 2008.
Viacom has also upped its investment in the digital sector.
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