±±¾©Èü³µpk10

Before joining the Viacom-owned music channel, Wolf was a director of management consultancy McKinsey & Company where he was head of its global media and entertainment practice.

Prior to that he was a senior partner at management consultancy Booz Allen & Hamilton, where he headed up its media and entertainment group.

Wolf was credited as having taken MTV to its next stage of evolution and was a firm supporter of the move into user generated content and social networking across the MTV Networks properties.

Last June , MTV launched a global website, which includes community networking, for its show 'Bario 19'. The site includes features on everything from free-running to river-surfing, to underground talent and major music stars. The platform allows MTV viewers to watch previews of upcoming shows, as well as "making of" footage and show out-takes. They are also be able to send in their own videoclips and download music from emerging artists.

In July, in the UK, MTV replaced its VH2 channel with a new user-generated content channel, MTV Flux, that aims to give the audience control over content while offering advertisers a multi-platform network. MTV Flux runs across TV, online and mobile platforms.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .