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The sponsorship deals will include on-air spots across all MTV's channels in Europe as part of all awards-related programming.

Sponsors will be given the opportunity to construct pan-European on-air competitions and promotional spots and will also be offered online opportunities, including logo integration and banner presence across MTV's network of 12 MTV Europe Awards microsites.

Each sponsor will be included in all of MTV Europe Music Awards pan-European marketing and PR campaigns and will have a brand presence around all promotional activity for the awards and at the after show party for the event.

All sponsors will also be given the opportunity to use the MTV Europe Music Awards 2006 logo in their own promotional activity.

Melisa Quinoy, vice-president at Viacom Brand Solutions Europe, said: "This year's MTV Europe Music Awards sponsor offering presents our three brand partners with unparalleled integrated marketing opportunities to reach their target audience across TV, PC and mobile screens and on the ground. 

"The multi-platform awards experience will re-invent the way people are able to view the show. With its unrivalled connection with Europe's youth audience, its credibility and sheer brand power, the awards offer Replay Blue Jeans, the new Opel/Vauxhall Corsa and Sony Ericsson the ultimate vehicle to engage with young people in a targeted and powerful way."

Stefan Striet, vice-president and head of marketing across Western Europe for Sony Ericsson, said: "The MTV Europe Music Awards is one of the biggest events in the music industry and therefore a great opportunity for Sony Ericsson to underline our passion for music.

"It also has phenomenal worldwide reach, so our support for the event firmly places us at the heart of the music-loving consumer."

Artists performing at the MTV Europe Awards include Justin Timberlake, Muse and Nelly Furtado. Timberlake will also host the event, which will be broadcast live to a potential audience of 1.4bn.

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