MTV music awards lands four sponsors

Viacom has revealed Dell, Replay, Hyundai and Swatch as the sponsors of November's MTV EMAs music awards, to be held in Belfast.

Eva Longoria: host of the 2010 awards
Eva Longoria: host of the 2010 awards

Dell is on board for a fourth consecutive year while denim brand Replay is returning after a four-year absence. They will be joined by first-time sponsors Hyundai and Swatch.

Last year's awards were sponsored by Dell and Suzuki, with Calvin Klein Jeans as the digital sponsor.

This year, partners will have a presence on the on-air billboards, all marketing and press materials, on the dedicated MTV EMAs microsite (www.mtvema.com) and on-the-ground consumer promotional activities in Belfast.

Hyundai is planning to introduce its new Veloster sports coupe as the "official wheels" of the awards, while Swatch hopes to build its links with fashion.

The Dell deal was negotiated with Jonathan Charnock at MediaCom. Baz Shariff at MPG was behind the Hyundai deal and Swatch and Replay were agreed directly with clients Roberto Costa and Lorenza de Mattia respectively.

The awards will be broadcast live on MTV on 8pm UK time on Sunday 6 November.

Dave Sibley, executive vice-president, Viacom Brand Solutions International, said: "The MTV EMAs combine tremendous heritage value with contemporary relevance and appeal."

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content