Each will include campaign visuals and live links to many award-winning, entertaining and enjoyable ads for brands such as Virgin, Volvo and Lynx. Chris Dobson, general manager of digital marketing sales and trade marketing will be telling us why they deserve a place on MSN's top 10. Tune in to view your favourite!
MSN's third year of sponsorship at the Cannes Lions International Advertising Festival sees the industry on the threshold of the third era of digital marketing. This marks the growing need for advertisers to provide "added value" for online audiences through highly targeted, compelling and entertaining campaigns.
MSN's exclusive sponsorship of the Cyber Lions Awards Ceremony on Wednesday June 23 is an important opportunity once again to recognise creative excellence and champion the power of online as part of the media mix.
Representing MSN International at Cannes, Chris Dobson will be encouraging creatives to take a fresh look at the opportunities that have arisen over the past year. In particular, the standardisation of online ad formats demonstrates the industry's commitment to making online as easy to plan, buy and create as offline campaigns.
Dobson explains: "Creatives are touching the tip of the iceberg in how to really engage with their audience. This year we hope to see creatives using online white spaces in fresh and exciting ways to enhance the user experience and meet the full potential that the standardisation of the universal ad package offers."
View MSN's 10 best online creatives of the year on Media Bulletin. Each will contain live links, pictures and commentary from Chris Dobson on why they're top of the class. For more information, please visit .
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