MSN connects Cannes creatives to Messenger

June 20, 2003

How long?

2-3 minutes

MSN connects Cannes creatives to Messenger

CANNES - Creatives joining the Cannes Lions Festival today are being connected to the Messenger Phenomenon at MSN's Cyber Lounge. MSN's stand at the International Advertising Festival features a series of impactful posters, which amaze delegates with surprising and interesting facts about the number of consumers already engaged in the new phenomenon.

The youth market, in particular, is becoming more and more glued to personal services such as MSN Messenger as their primary means of personal communication. Importantly for advertisers, as these technologies develop in the months and years ahead, the opportunities for brands will expand and enable more targeted and personal relationships to be established with consumers.

Did you know?

100m people around the world are signed up to MSN Messenger. Wouldn't you like to multiply your advertising audience by 100m?

27.6 million Europeans instant message every month. How else could so many people connect so closely with your brands around Europe?

MSN Messenger lets you chat with up to 14 people at the same time. Ever tried chatting to 14 people at the same time?

You can instantaneously talk to people in 26 different languages on MSN Messenger. How many languages can you get your message across in?

Each day there are more people signing up to MSN Hotmail than there are babies being born in the UK. Could they be new eyes looking at your advertising?

There are 220m active users of MSN Hotmail and Messenger worldwide. How many of these connect with your brands?

MSN Hotmail is available in 15 languages in almost every country in the world. Are your creative ideas reaching the far corners of the globe?

50,000 people join the MSN Messenger phenomenon everyday. That's a town the size of Cannes of new people looking at your ads everyday!

By April 2004 there will be more instant messages per day than SMS texts.

MSNing is now a verb in Belgium, UK, the Netherlands and Spain. So why not MSN someone?

Are Dutch people more friendly? They average a whopping 52 MSN Messenger buddies each.

MSN Messenger is a world phenomenon: 13,000 MSN Messengers users in Aruba for instance. Do you like the idea of your ads appearing in places you haven't even heard of?

87% of all Messenger and Hotmail users log on at home. Wouldn't you like your ads to appeal on a more personal level?

MSN's second year of sponsorship at the Cannes Lions International Advertising Festival comprises its biggest effort to date to connect the creative community to the world of digital media. As part of its effort European sales director at MSN EMEA, Chris Dobson, has called on creatives to put digital at the heart of the creative process in his newly published White Paper 'Creating Connections -- Technology, Digital Marketing and the Creative Opportunity'.

For more information on MSN at Cannes and to download the White Paper and Seminar script visit .

About MSN

MSN attracts more than 300m unique users worldwide per month. Globally available in 34 markets and 18 languages, MSN is a world leader in delivering web services to consumers and digital marketing solutions to businesses worldwide. The most useful and innovative online service today, MSN brings consumers everything they need from the web to make the most of their time online. MSN UK is located on the web at . MSN's worldwide marketing sites are located at .

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software -- any time, any place and on any device.

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