MRM (UK) launches 'faster, lower cost' database tool

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Noelle McElhatton

January 09, 2009

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MRM (UK) launches 'faster, lower cost' database tool

LONDON - The UK arm of digital and direct agency MRM Worldwide, a subsidiary of McCann Worldgroup and its parent, Interpublic Group, is boosting its database marketing credentials with the launch of what it claims is a fast-installation, low-cost data management and analytical tool, DB Express.

The agency is claiming that DBExpress is faster to install than other database tools, with configuration in 2-3 weeks, therefore saving up-front development fees.

The software has been designed to integrate with MRM Worldwide's other analytical services, such as its Data Visualization tools.

The initiative is being led by Karl White, director of data and analytics at MRM Worldwide (UK).

MRM's clients include COI, Carbon Trust, Dell, GM, Intel, Microsoft, MSN, Nestle and Novartis. Forrester Research recently classified the agency as a 'strong performer' in its 2007 European Wave Interactive Agencies Web Design study.

Topics

Marketing

Direct Marketing