The activity, by agencies Huge and Carat, has been inspired by the idea that you can tell as much about a man by the contents of his glass, as you can by the contents of his wardrobe.
The activity runs across print and digital and includes a top-tips video guide of Caskstrength Creative.
Ridley shares his tips about how to get the most from whisky, including suggestions on writing tasting notes and choosing the right glass.
Alexander & James is Diageo’s first direct-to-consumer ecommerce platform. It is currently only available in the UK, with plans to roll out across Europe.
In May, . The pop-up in Soho, London, was designed by sensory branding and experiential company Condiment Junkie to discover how altering a drinker's environment can enhance their taste.