MPG's Craze and Mendoza make first five hirings

LONDON – Media Planning Group's new managing partners Mark Craze and Marc Mendoza have made their first appointments since taking on the new roles, raiding Universal McCann, Carat, MindShare and All Response Media for five senior staff.

Universal McCann's communication planning director Martyn Stokes has been appointed as director of strategy to work on ING Direct, TUI and Pernod Ricard UK.

Cathy Wright, a founding partner of All Response Media, has been appointed as client service director on ING Direct. With more than 20 years' industry experience on accounts such as the AA, RAC and Sun Alliance, Wright will join in September.

Carat International account director Alexandra Russell will take on the newly created role of client service director on MPG's luxury brands roster. At Carat, she ran the Buena Vista Home Entertainment account across 13 European markets.

MPG has also appointed Mindshare's John Broughton as head of direct, working within media contacts to drive the group's offering to all direct response advertisers.

Finally, the group has promoted former human resources consultant and lecturer Sue White to head up MPG's Learning and Development team, which develops and nurtures talent across the agency.

Mark Craze, managing partner at Media Planning Group, said: "We're investing heavily in talent, building an agency of experts from the most diverse communications backgrounds. With more appointments to come, these first five are very significant, high-calibre signings.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content