Motorola brings in EMS for German emergency roadshow

Telecommunications giant Motorola has handed Event Marketing Solutions (EMS) a six-figure contract to create a roadshow that targets emergency services.

Motorola brings in EMS for German emergency roadshow
Motorola brings in EMS for German emergency roadshow

The tour sees emergency services, specifically the German fire service, aided in their uptake of new digital radio technology that is being rolled-out across the country.

The aim of the roadshow is to "take the technology to the users, help them understand the new technology and to build and strengthen relationships".

The 11-week Motorola tour will typically visit three venues a week until mid-November. Motorola are publicising the campaign through a dedicated microsite and a direct mail campaign.

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