LONDON - The White Ribbon Alliance, a charity coalition formed to promote safe motherhood, will run its first global ad campaign to mark the 100th anniversary of International Women's Day.
The push, created by Karmarama, will run across donated media space, and span TV, print and digital. Women's Day takes place on 8 March.
On Mother's Day, the charity launched its Million Mums campaign. It aims to raise £1m and register the support of 1m people in the UK for reducing global mortality rates among mothers.
Sarah Brown, the Prime Minister's wife, is a patron of the charity, while its members include model Naomi Campbell and journalist Eve Pollard.
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