The biannual Mothercare magazine, which has a circulation of 210,000, will continue to target parents with a range of features and news on toys and activities for babies and toddlers.
The title is distributed in-store and by mail to storecard holders and loyalty scheme members. It will also be included in Bounty packs for expectant mothers.
The magazine's relaunch is the latest shift in strategy at Mothercare. Last month, the retailer appointed Inbox Digital to handle its digital activity, and signed a partnership with Gurgle.com, a mother-and-baby social networking website, to give new parents access to expert baby-care advice.
John Brown will continue to publish Mothercare's catalogues.
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