Mothercare appoints BBH to work on project

Other High Street

Staff

May 27, 2009

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Mothercare appoints BBH to work on project

LONDON - Mothercare plc, which owns Mothercare and Early Learning Centre (ELC), has appointed ad agency Bartle Bogle Hegarty (BBH) to work on a project for the Mothercare brand.

It is believed that the work will centre on the brand's plans to move upmarket to challenge rivals such as Mamas & Papas.

The retailer's main advertising account, currently held by St Luke's, is also under review. However, BBH's appointment is a separate one-off project.

In 2007, Mothercare acquired educational toy chain ELC in an £85m cash deal.

At the time, chief executive Ben Gordon said he planned to create dozens of 'centres for parenting' by incorporating ELC into Mothercare's bigger stores.

Topics

Marketing

Advertising