The mobile communications giant currently retains Ogilvy & Mather for its global advertising effort, and it is not known how the meetings with other agencies will affect its work on the brand.
Miami-based Crispin, Porter & Bogusky is also reported to have been approached. Geoff Frost, chief marketing officer at Motorola, is handling the process.
Two weeks ago, ±±¾©Èü³µpk10 reported that Motorola, the world's second-biggest mobile phone manufacturer, was preparing for a global review but Leslie Dance, vice-president of mobile device marketing, denied this.
The account is worth £5.25m to O&M in the UK and was worth $400m when Motorola consolidated the work into the agency in 2000, following a review that also included McCann Erickson Worldwide and Leo Burnett.
However, just six months after appointing O&M, Motorola announced it was slashing its ad budget by over 70%, cutting around $250m off its planned spend.
The agency is behind the current TV advertising campaign, which features the "Hello Moto" endline.
The market for mobile phone handsets is fiercely competitive and Motorola's key global competitors, Samsung and Nokia, have recently reviewed their advertising accounts, appointing WPP Group's JWT and Interpublic's Lowe Worldwide respectively. LG Electronics is also reviewing its global ad account and is looking to consolidate into a single network.
While the main account is run from New York, local O&M offices create adaptations on the "Moto" theme. In the UK, activity includes the sponsorship of ITV1 movies, with creative featuring "My MotoMovies" - short films created by people on their mobile phones.
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