LONDON (Brand Republic) - Careers website Monster.com has booked its place for American football event Super Bowl XXXV later this year, the third time in a row the company has bought airtime during what has become the advertising event of the year in the US.
The company has not revealed how much it has paid for the notoriously expensive Super Bowl slot, which see the dotcom air four 30-second slots, one each in the first and fourth quarters of the game and two during the pre-game show.
Last year鈥檚 Super Bowl featured Monster鈥檚 鈥渨hen I grow up鈥 campaign, which, according to the company, generated record-breaking traffic in the days following the event.
The Super Bowl reaches an estimated 130m viewers in the US, making it one of the nation鈥檚 most widely viewed TV programme.
Last year, the event was remembered for the number of dotcom advertisers, which accounted for 17 of the 30 advertisers. They included Pets.com, Lifeminders.com and Computer.com.
The Super Bowl ad buy is part of the Monster鈥檚 $200m global marketing spend for 2001. Monster, which is the interactive division of TMP Worldwide, also recently launched a £26.7m pan-European advertising campaign created by Saatchi & Saatchi in London and directed by Swedish director Frederik Bond.