Monkey Shoulder to build experiential tree house at Camp Bestival

Scotch whisky brand Monkey shoulder has brought in production agency A Current Affair (ACA) to create a tree house bar at Camp Bestival later this month.

Monkey Shoulder to build experiential Tree House at Camp Bestival
Monkey Shoulder to build experiential Tree House at Camp Bestival

Made from reclaimed whisky barrel timbers, the Monkey Shoulder Tree House will reside in Camp Bestival’s Magic Meadow from 28- 31 July.

Inside mixologist Dean Callan will serve Scotch whisky cocktails to festival goers, while DJs will be spin chill-out funk, soul, and jazz in the Tree House Garden.

There will even be a Tree House Kitchen serving food to hungry campers and sampling from the Monkey Shoulder Barrel Trike.

First Drinks brand manager James O’Connor said: "The Monkey Shoulder Tree House is the ‘main event’ for us this year, so it needs to work hard to deliver across a number of objectives – bringing to life the personality and substance of our brand with an exciting and engaging experience, as well as helping drive awareness and trial numbers.  No small challenge, but we’re confident that ACA will help us make it another great success for Monkey Shoulder."

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