LONDON - TK Maxx, the labels-for-less retailer, is launching an ad campaign to promote its daily delivery of fashion brands.
The TV ad breaks on Thursday and introduces the TK Maxx 'Truckettes' - models playing the part of TK Maxx lorry drivers. The commercial was developed by the company's in-house creative team.
TK Maxx launched in the UK in 1994 and has more than 230 stores nationwide. It sells designer and high street brands across womenswear, menswear, homeware, gifts and accessories at up to 60% less than the recommended retail price.
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