This poster campaign is the first work for Mitsubishi by its UK agency Golley Slater, which won the account in late 2006.
As well as posters the campaign will use press, print and direct marketing throughout Europe and online coverage worldwide.
The campaign uses CGI photography of shots taken in Chile, Morocco and Wales where the vehicle was scanned and a 3D model created, which has then been seamlessly blended into the finished images.
In total, 36 countries will run the campaign, which will be implemented in each country by a local agency using a toolkit provided by Golley Slater.
Chris Lovell, chief executive of Golley Slater, said: "The challenges for the pan-European campaign are to continue to position Pajero as a Mitsubishi brand icon and use the credibility of the Pajero heritage and name to reinforce the heritage of a capable true 4x4."
In light of competition from other SUVs, Mitsubishi is aiming to bring the brand to the forefront of the market. Lovell said: "Other objectives of the campaign include revitalizing the Pajero image and identifying it as a true off-roader versus the newcomers."
Golley Slater has worked with Mitsubishi Motors in the UK since 1999. At the end of 2006 Golley Slater won a 5-way European pitch late last year to expand its remit for European campaigns.
Media buying is being handled by Manning Gottlieb OMD.