Mirror remains anti-war despite fears about circulation

LONDON - Despite growing support for the war in Iraq and fears that thousands of readers are abandoning the paper, the Daily Mirror is continuing this week with its anti-war stance.

The paper's front cover this morning carried pictures of an injured Iraqi child and one of the American POWs paraded last night on Iraqi TV. Above the pictures, the paper posed the question: "Still anti-war?" and below the disturbing pictures it answered its own question: "Yes, bloody right we are".

The Daily Mirror is already paying the price for its unpopular-with-readers anti-war stance.

Today, the paper's "Voice of the Mirror" told its readers that the bombing of Baghdad confirmed its worst fears.

"We will all remember where we were when we saw 'Shock and Awe' start. And we will all remember how we felt: shocked and awful. The live TV footage of the bombardment of Baghdad last night was sickening to watch and to hear. For those who are opposed to this war, it was hideous confirmation of our worst fears."

Earlier this month, the ABCs revealed that the Mirror's sales are down 3.32% year on year to 2,042,092 excluding bulks. The Sun's circulation by contrast increased by 2.2% year on year to 3,516,129.

Analysts are expecting a further drop in sales at the Mirror as the war against the Iraqi regime progresses.

Daily Mirror editor Piers Morgan has been reported to be under pressure to drop his high-profile anti-war stance. However, the Mirror's anti-war position has become a point of principle for Morgan and dropping its could see him depart the paper.

Morgan was last week labelled an apologist for Saddam Hussein on the BBC political programme 'Question Time' by former Conservative Party leader William Hague.

The Daily Mirror's position has been attacked by Whitehall, and director of communications at Downing Street Alastair Campbell has attacked the paper.

According to reports, Trinity Mirror chief executive Sly Bailey has been warned that the anti-war stance of the paper was "showing thousands of readers the door each month".

The paper's coverage is in stark contrast to that of its rival The Sun, which has fully backed the prime minister and the decision to deploy British forces in the Gulf.

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