The £1m Ground Shaker promotion will see prizes of £100,000 given away every Saturday for the first three weeks, while for the fourth week a £1m cash prize will be shared equally by everyone present at the chosen bingo hall on May 8.
The deal was agreed between MGN and BLM Media, and is the single biggest national press campaign that the National Bingo Gaming Association has run.
Clare Dove, director of advertising at MGN, said: "This deal is an example of how newspapers can react in a flexible and creative way, delivering advertising solutions for clients which transcend simply paid-for space."
The campaign breaks in the Daily Mirror this week and will run across the entire portfolio of Mirror Group Newspapers.
Pedro Avery, trading director at BLM Media, said: "BLM and MGN have created a never-seen-before integrated advertising solution for the NBGA, packed with groundbreaking media solutions."
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