The new catalogue will lead the US based company into the Christmas period. Granby will develop the online shopping service and also promote brand loyalty.
Granby’s chief executive, Stephen Bentley, said: “Consumer online spending is increasing considerably faster than the traditional in store experience which has given Mindware the opportunity to expand into the UK."
Mindware creates and distributes educational toys, books, games and activities for children of all ages. As well as its US operations, the company also operates mail-order and e-commerce activity in the UK.
Granby has been providing direct marketing services for 50 years. Its clients include Coca Cola, Andrex, Cadbury, and Sainsbury’s.
Marketing Services
Mindware appoints Granby to mail order account
LONDON - Children's toy and book distributor Mindware has appointed Granby Marketing Services to handle the distribution and fulfilment of its UK catalogue service.
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