Cain, an authority on marketing mix modelling, will play a key role in Millward Brown Optimor, Millward Brown's global unit that specialises in maximising the return on brand and marketing investments.
He will work with Millward Brown's global team of econometricians and statisticians, to provide clients with the latest in short-term marketing mix optimisation and long-term brand/business strategy and investment decisions.
Previously he was an international modelling and analytical consultant at AC Nielsen with experience in project development and dissemination of modelling and econometric best practice for companies such as Pepsico, Kraft and Boots Healthcare International.
Prior to working at AC Nielsen, Cain was head of modelling development at Information Resources Inc where he developed multi-brand modelling and forecasting tools. He also has experience on the client side, working as an econometrician for The Boots Company.
In his new role, Cain will be based in Millward Brown's Warwick office and report to Joanna Seddon, head of Millward Brown Optimor.
"Cain enhances Millward Brown's ability to identify the marketing budget levels and mix of channels and media which will do most to increase clients' sales and profits," said Seddon.
"His arrival strengthens our global capabilities to offer best marketing investment planning and ROI measurement to our clients."
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