Kershaw's session will focus on how companies in the event industry can get involved in this year's Olympics. He will talk about how, where and what firms can do, and also how much it will cost them to be involved in the world's biggest event when it comes to London.
It will explore options including parties, events based around the screenings of the Games, official hospitlaity and how to get athletes involved in all of these events before and after the Olympics.
Anthony Coyle-Dowling, global sales director at Zibrant will also be giving a keynote titled 'Savings, savings, savings' during Ocean Media's debut show.
His session will provide an insight into how an agency secures savings in a tough market and how these savings can be calculated. It will include methods to track and monitor value added savings.
More seminars, including a number of panel sessions, are set to be unveiled later this week.
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