Criteo works with online retailers to , with highly targeted personalised display ads.
The companies already work together in individual European territories and following successful campaigns they plan to increase the volume of business they do together.
The deal will let Criteo’s 1,000 plus retail clients run retargeting campaigns across Microsoft Media Network’s 300 partner sites, which it claims attracts 144 million European users per month.
that grants the group access to the computing giant's consumer data, to deliver highly targeted ads.
Omnicom has similar deals with Yahoo and AOL.
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