Microsoft to pay $2.5bn for Minecraft indie developer

Microsoft has agreed to buy the publisher of indie gaming phenomenon Minecraft for $2.5bn (£1.5bn), with the tech giant set to close the deal at the end of 2014.

Minecraft: Microsoft to buy the game and its IP for $2.5bn
Minecraft: Microsoft to buy the game and its IP for $2.5bn

Publisher Mojang and Microsoft agreed to the deal yesterday. Minecraft – a game based on exploration, survival, and building using blocks akin to Lego bricks – is not only massively popular as a game, but increasingly in the area of branded merchandise. The brand even has a deal with Lego – which it has borrowed from liberally – to create Minecraft-themed Lego sets.

As a result of the acquisition, the Mojang team will join Microsoft Studios, which has developed video games including ‘Halo’, "Fable’ and ‘Forza’; although three of Mojang's founders, including Markus "Notch" Persson, will leave as a result of the deal.

The game is one of the most popular in history. Since it launched in 2009 it has been downloaded more than 100 million times. It is characterised by deceptively basic-looking graphics that belie the game’s sophistication.

Minecraft is available on multiple platforms, including PC, Mac, PlayStation 3 and PlayStation 4, Microsoft’s Xbox 360 and Xbox One and Android and iOs phones and tablets.

Microsoft said its investments in cloud and mobile technologies would enable Minecraft players to "benefit from richer and faster worlds, more powerful development tools".

The technology giant said it expects the acquisition to break even in its 2015 financial year.

News of the agreement has been met with a mixed response, with some fans arguing that the corporate nature of the deal betrays Minecraft’s independent roots.

Satya Nadella, Microsoft’s chief executive, said: "Gaming is a top activity spanning devices, from PCs and consoles to tablets and mobile, with billions of hours spent each year.

"Minecraft is more than a great game franchise – it is an open world platform, driven by a vibrant community we care deeply about, and rich with new opportunities for that community and for Microsoft."

jcdecauxec1

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content