The deal, which starts on Monday (12 July), was brokered by Universal McCann and will run under the strapline ‘Make It Great’.
On air, Absolute Radio will encourage listeners to "Make your school great with Microsoft Office 2010 & Absolute Radio" and will be giving one lucky contestant the chance to win £10,000 of IT equipment for their school, by registering at .
The station will encourage youngsters across the UK to write a homework project showing what they have been up to in their summer holidays. Those with the best entries will be invited to talk live on-air to Absolute Radio DJ Geoff Lloyd, as he rewards the winners with family computer packages. Other prizes will include PCs, laptops, Xbox consoles and 32-inch televisions.
Lloyd will also be writing his own summer holiday project from his summer holiday in Sweden.
Amanda Barrett, head of radio at UM, said "This is a really exciting and innovative campaign, which we are pleased to be running with Absolute."
She added: "The concept of the home-time homework club is a great way for us to engage with families, support local schools and highlight how real people can benefit from using Office 2010 products."
An integrated and branded microsite will be also be hosted at www.absoluteradio.co.uk to reflect the on-air messaging. The site will also give users the opportunity to trial the new Microsoft Office 2010 software.
The campaign will include sponsorship of the Absolute Radio player, including a pre-roll video, bespoke skin, and an MPU showcasing the Office 2010 launch, as well as encouraging trial of the system.
On air, Absolute Radio will encourage listeners to "Make your school great with Microsoft Office 2010 & Absolute Radio" and will be giving one lucky contestant the chance to win £10,000 of IT equipment for their school, by registering at .
The station will encourage youngsters across the UK to write a homework project showing what they have been up to in their summer holidays. Those with the best entries will be invited to talk live on-air to Absolute Radio DJ Geoff Lloyd, as he rewards the winners with family computer packages. Other prizes will include PCs, laptops, Xbox consoles and 32-inch televisions.
Lloyd will also be writing his own summer holiday project from his summer holiday in Sweden.
Amanda Barrett, head of radio at UM, said "This is a really exciting and innovative campaign, which we are pleased to be running with Absolute."
She added: "The concept of the home-time homework club is a great way for us to engage with families, support local schools and highlight how real people can benefit from using Office 2010 products."
An integrated and branded microsite will be also be hosted at www.absoluteradio.co.uk to reflect the on-air messaging. The site will also give users the opportunity to trial the new Microsoft Office 2010 software.
The campaign will include sponsorship of the Absolute Radio player, including a pre-roll video, bespoke skin, and an MPU showcasing the Office 2010 launch, as well as encouraging trial of the system.
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