The campaign, called "Digital Joy", which launches in US next week, includes a TV advertising push to show how families can get the most out of combining Intel and Microsoft technology.
The creative for the TV spot involves characters from action films and sports, as well as family members, being filmed on a home video coming together in a living room to "enjoy their rich digital media in one location".
Face-to-face promotional work is also being staged with "digital home" settings being staged in shopping centres across the US.
The campaign has been developed by New York advertising agency Deutsch, part of the Interpublic Group, and also involves print , online and cinema advertising. The online advertising includes the creation of a new , which has special offers on products.
A link with ABC has also been developed offering the chance to win a new PC.
Tom Button, corporate vice-president of Windows client product management at Microsoft, said the two firms came together because they "share a common vision" in how families watch films and TV, process photos and listen to music.
Ann Lewnes, vice-president of Intel's sales and marketing group, added: "Consumers can feel confident that Intel and Microsoft are working to deliver the best technology for their home entertainment experience."
Separately, Intel is in the process of reviewing its $300m (£168m) global advertising account, currently held by Havas agencies.
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