Microsoft 'bing' by JWT New York
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Advertiser
Microsoft -
Agency
JWT, New York -
Sector
Technology brands
Microsoft has unveiled its launch advertising campaign for its new search engine Bing, with a series of three spots.
The ads, entitled "intro ad", "Hawaii" and "cell phone", aim to position the search engine as a "decision engine" that enables consumers to cut out the clutter and make important decisions faster.
VIDEO 1: intro ad
VIDEO 2: Hawaii
ViDEO 3: cell phone
