Bing 'the art of technology' by JWT London
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Advertiser
Microsoft -
Agency
JWT London -
Sector
Media / Entertainment Brands and Digital brands
Bing has joined with Brian Badonde, the creation of actor and comedian Kayvan Novak, to create a series of web videos to promote its search engine.
The series follows Badonde, Facejacker’s eccentric art critic, in his quest to learn more about how technology can enrich his life with the help of Bing. Designed to be both entertaining and educational, the series seeks to leverage original and compelling content in support of the Bing brand in the UK.
The series is created by JWT Entertainment, the content production unit within JWT London, alongside Hat Trick Productions.
