For the first time, visitors will be able to access all areas of the winter sports event from as little as £5, on Wednesday 21 October.
A weekend adult ticket will remain the same at £16, but the weekday adult ticket has dropped in price from £12 to £9.
The year's outing takes place at Olympia from 21 - 25 October and will include a host of new features, including the UK premiere of Snowbombing's Street Party, a Zillertal Après Ski bar and a Guinness World Record attempt for the world's biggest indoor snowball fight.
The Ski and Snowboard Show was sold to VOS Media earlier this year in a management buyout that saw
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