Metro launches national edition in Spain

LONDON - Metro International has launched its 59th edition this week, in Spain.

The new national edition will be distributed in eight new Spanish cities: Burgos, Salamanca and Valladolid in Castilla-León; Gijón and Oviedo in Asturias; Santander in Cantabria; Pamplona in Navarre and Mallorca in the Balearics.

With this 11th Spanish edition, Metro claims to be the most widely distributed newspaper in Spain covering 67% of the Spanish population.

The new development follows the successful conversion last week of the Barcelona edition into a regional Catalonia edition.
 
Pelle Tornberg, CEO of Metro International, said: "With the launch of the national edition in Spain, we demonstrate our confidence in the buoyant Spanish market. We are committed to offer our 1.8m daily readers with higher standards of quality and trustworthy news."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content