The spot breaks next week on US network television and globally on cable and satellite networks including CCN, BBC World, CNBC and Bloomberg TV.
The campaign features the Mercedes S-Class and the tagline "answers for questions to come", which has been used in previous advertising campaigns. It highlights Mercedes' work on developing safety features such as pedestrian recognition, a device to help drivers stay in the proper lane and night vision.
Other features of the S-Class include automatic seatbelt tightening if the car detects oversteer, and automatic closure of the sunroof if the car skids seriously or is in danger of rolling over.
Springer & Jacoby faces a period of upheaval with the sudden departure of group managing director Crispin Reed, who left the agency at the beginning of March with no job to go to. New business director Michelle Saynor is on extended leave and is due back at work in May.
Springer & Jacoby is part of the Interpublic Group of Companies, and its Hamburg office holds the European advertising account for Mercedes.
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