Emap's monthly, FHM, reported a period-on-period drop of 11.7% to 371,263 copies. Its year-on-year figure is down a worrying 25.9%. The publisher last week parted company with its editor, Ross Brown.
There was more bad news for Emap, with its weekly offering Zoo experiencing a period-on-period decline of 10.3% to 204,564 copies. Its year-on-year figure is down 21.5%.
IPC fared little better with Loaded, although Nuts experienced a smaller drop. Loaded is down 12.3% period-on-period to 162,554 copies, while its year-on-year figure is down a whopping 29.9% making it the biggest loser.
Weekly offering Nuts is down 3.2% period-on-period to 295,002 copies. Its year-on-year figure is down 3.8% year-on-year.
With Nuts and Zoo both down, the steam appears to have ebbed out of the weekly men's market, although reports suggest Emap will launch a male verison of Grazia dubbed 'Project Dizzy'.
Dennis Publishing's monthly, Maxim, reported a period-on-period decline of 10% to 131,497 copies, with its year-on-year figure down 29.3%.
However, the company's new digital magazine, Monkey, was audited by ABC Electronic. Based on its most recent January issues, 209,612 copies of Monkey magazine were opened by users, more than twice its original target of 100,000.
Of the more upmarket men's titles, Conde Nast glossy GQ performed solidly, with circulation up 0.6% period-on-period to 127,505 copies. Its year-on-year figure increased 1%.
The National Magazine Company's Esquire was virtually flat for the period, up 0.1% to 52,468, but was down 3.8% from 54,548.
Emap's ailing rival, Arena, which today relieved its editor Will Drew of his duties, reported a period-on-period decline of 13.9% to 34,556 copies. Its year-on-year figure dropped 29.9%. The future for Arena now looks bleak.
Haymarket's gadgets and gizmos monthly, Stuff, continued to outperform a weak market. Its period-on-period figure is up 8.2% period-on-period to 100,265 copies. Its year-on-year figure is up an impressive 10.5%.
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