Leap Day is traditionally the one day every four years where it is acceptable for a woman to propose to a man. In the viral campaign, called "Leg it" and created by Lowe for the website , a woman goes through a series of unappealing ablutions as she prepares for her lover to come over for a romantic dinner.
Once she is ready she is then shown descending a staircase in overly high shoes and an underly modest frock to prepare a dinner of gammon steak and pineapple. For desert is a cream bun with a wedding ring concealed in the cream.
The spot ends with the woman opening the door to her unseen boyfriend while the words "February 29. Time to start running lads" appear on screen.
The spot was created by Simon Brotherson and Steve Paskin and directed by Matt Follows through 2am Films. It can be viewed .
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