Adlink with be MEN Media's exclusive online representation partner, selling ads for more than 20 websites, including www.manchestereveningnews.co.uk.
Peter Boler, MEN Media's head of digital sales, said the deal would put its titles in a strong position with online agencies, enabling the publisher to work more closely with them.
He added that MEN Media would continue to have its own digital sales team running alongside the Adlink operation.
MEN Media claims to have an audience reach of more than 1.6 million unique users and 20 million advertising impressions.
The MEN Media portfolio includes more than 20 daily and weekly paid and free newspapers, plus city station Channel M Television.
Peter Boler, MEN Media's head of digital sales, said the deal would put its titles in a strong position with online agencies, enabling the publisher to work more closely with them.
He added that MEN Media would continue to have its own digital sales team running alongside the Adlink operation.
MEN Media claims to have an audience reach of more than 1.6 million unique users and 20 million advertising impressions.
The MEN Media portfolio includes more than 20 daily and weekly paid and free newspapers, plus city station Channel M Television.
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