CLIENTS INCLUDE
Sainsbury's, JCB, Lloyds Banking Group and Thomas Cook
THE TEAM
"The culture at DRP Group is one of creativity and forward-thinking. We are always trying new techniques and pushing the boundaries of what is expected in the event industry."
Adam Bannister, production manager
"The best event I have worked on at DRP Group was the Office Depot annual conference. We created really impressive live graphics for a huge screen, and the client allowed us to convey its key messages visually, in the most expressive manner."Dave Moore, designer
"I'm passionate about what I do. Since working here I've been able to grow and develop my skills. There is a great atmosphere in and around the office."
Fiona Hardman, sound recordist
MEET THE BOSS - DALE PARMENTER, GROUP MANAGING DIRECTOR
What is the company's vision for growth?
Over the next three years we are aiming to double the size of the business. Turnover currently sits at £16m, and we want this to reach between £32m and £35m. This will be achieved mainly through events, supported by digital and video. We think we have the momentum, because we had a big leap last year, up from £10m. We also want to take our headcount to 250.
How will you try to achieve that growth through events?
A lot of it will be about broadening the scope, so more experiential and exhibitions, and a lot more focus around not just delivering an event, but achieving the client's vision - working with them to understand their business. That's why we are employing more people within our strategic and creative divisions.
What is the company culture like at DRP Group?
It is based around our strapline 'anything is possible'. It's not just something we put on letterheads; it's part of the culture, training and recruitment process. Our company values include understanding, belief, trust and passion, and when we recruit someone they have to hit most of those principles. Skill base isn't necessarily the driver for staff, it's about the individual's attitude towards the culture.
TIMELINE
1980
Business formed, predominantly as a film company.
1983
DRP Group moves into events and kick-starts vertically integrated business model.
1989
Stages a six-week UK product launch roadshow for Sun Valley.
1997
Organised first event for Thomas Cook, an annual conference in Portugal.
2001
9/11 World Trade Centre disaster almost puts company into receivership.
2005
Rebrand and company reinvention with launch of 'anything is possible'.
2010
Firm's 30th anniversary celebrations; 100th team member employed.
2013
Launch of new studio complex with purchase of 4.2-acre site in Hartlebury. Organised global dealer event for JCB.