Name
Samantha Edwards
Job role
News editor at Event magazine
What will you be looking for in the winning act?
A passion for creativity, originality and that something extra that audiences haven't seen before.
What should acts avoid when interpreting the brief?
A flatline performance and being too clever with the brief to the point that audiences don't understand it.
What has been the best entertainment act you have seen at an event?
There have been so many. The aerial performers at the recent were stunning.
What do entertainment acts need to be doing in 2014 to cater their performances for corporate events?
Clients will have their own agenda and key messages when it comes to corporate events. Acts need to bear this in mind and think how can they tailor their performance to suit these requirements. Audiences are also looking for an experience, something which is immersive and involves them in the event.
The first heat of Beat the Brief takes place on Monday 19 May at London's Cafe de Paris. If you are interested in attending any of the Beat the Brief heats as a guest, please email Adam Sternberg on adam@sternbergclarke.co.uk.
To follow the latest Beat the Brief news, search for the hashtag #BeattheBrief on Twitter.
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