Name
Adam Sternberg
Job role
Director of Sternberg Clarke
What will you be looking for in the winning act?
Someone who is obviously really good at what they do but have the flexibility to adapt their act to make it relevant to the brief.
What should acts avoid when interpreting the brief?
They should avoid just paying lip service to the brief. It must somehow be integrated into their act.
What has been the best entertainment act you have seen at an event?
Singing monks (no joke!) at Hampton Court Palace. A combination of the venue and the music created a spine-tingling experience.
What do entertainment acts need to be doing in 2014 to cater their performances for corporate events?
I think gimmicks are out and pure talent is in.
The first heat of Beat the Brief takes place on Monday 19 May at London's Cafe de Paris. If you are interested in attending any of the Beat the Brief heats as a guest, please email Adam Sternberg on adam@sternbergclarke.co.uk.
To follow the latest Beat the Brief news, search for the hashtag #BeattheBrief on Twitter.
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