The humorous meerkat character has also received more than 50 marriage proposals on the social-networking site, as well as frequent messages from people who want to join Sergei as members of Aleksandr's IT staff. About 3000 people comment on each of his Facebook status updates.
As well as creating ads for the price-comparison site, VCCP also oversees Orlov's Facebook page and Twitter feed.
In May, The JCPR Twitter Index revelaved that the character was the 113th most influential Twitterer. The index, which calculates Twitterers' influence, rather than number of followers, found that Hillary Clinton (116th) and Boris Johnson (127th) were less influential than the meerkat.
Comparethemarket.com was launched in 2006 as a motor insurance price-comparison site. It now also compares financial services such as current and savings accounts, credit cards and loans.
Earlier this week it announced it will become the first price comparison site to appear on Sky's new ‘green button' service from the 1 August.
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