The brand moved its advertising account out of Euro RSCG in January. It is now planning to increase its adspend by 20%, investing an additional £1m in the brand for the 2009/10 period.
VCCP's first project for Aunt Bessie's will be a campaign scheduled to launch in the autumn. Creative is currently in development, but the campaign, including TV executions, will focus on the brand's core Yorkshire Puddings and Roast Potatoes products.
Aunt Bessie's has also moved its media buying to Vizeum from BLM.
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