
Page & Moy, which is celebrating its 50th anniversary this year, specialises in escorted holidays for the over-45s.
Some £4.5m of its media spend last year was allocated to the Travelsphere brand, while Nielsen figures show that £2.4m was spent on Page & Moy, and £1.9m on single traveller sub-brand Just You.
Its trips include river cruises on the Nile and visits to the Great Wall of China.
The win follows speculation that and is expected to swoop within weeks.