MediaVest Manchester wins £9m Page & Moy account

Page & Moy Travel Group, the tour operator, has appointed MediaVest Manchester to handle its £9m media planning and buying business.

MediaVest Manchester: wins Page & Moy account
MediaVest Manchester: wins Page & Moy account
The group, which owns the Page & Moy, Travelsphere and Just You brands, launched a review last month to appoint an agency after traditionally handling it in-house.

Page & Moy, which is celebrating its 50th anniversary this year, specialises in escorted holidays for the over-45s.

Some £4.5m of its media spend last year was allocated to the Travelsphere brand, while Nielsen figures show that £2.4m was spent on Page & Moy, and £1.9m on single traveller sub-brand Just You.

Its trips include river cruises on the Nile and visits to the Great Wall of China.

The win follows speculation that and is expected to swoop within weeks.

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