MediaVest expands regional network with Leeds office

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February 27, 2003

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MediaVest expands regional network with Leeds office

LONDON - MediaVest, the Publicis Groupe-owned media agency, has opened its fourth regional agency with the launch of MediaVest Leeds, adding to the city's growing reputation as a northern media hub.

The company already has offices in Manchester, Newcastle and Edinburgh, as well as in London.

Brilliant Independent Media Specialists account directors Annette Armitage and Dominic Geary have been recruited to run the agency, which has clients including Northern Rock, the Tidy Britain Group and Holland & Barratt.

The agency has already won several pieces of new business this year, including the £8.5m Land of Leather work, which returned to the agency after only five months with Walker Media, as well as the Admiral Car Insurance DRTV account, worth £5m.

Other media buying agencies with offices in Leeds include PHD Compass and Advertising Principles, as well as Brilliant.

Jim Marshall, chief executive of MediaVest UK, is is set to take the top position at Starcom Motive and MediaVest's operation, when the two companies finalise their merger.

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