The account, which was resigned by Walker Media last month, includes promotional work for the Capri Sun and Appletiser brands, which are licensed to Coca-Cola Enterprises in the UK. Walker Media had held the account for five years.
The company is responsible for the manufacturing and distribution of Coca-Cola products in the UK, supplying around 240m cases every year, and is now preparing to launch new products into the market.
The main Coca-Cola media account in the UK is held by Aegis-owned Vizeum and is unaffected by the appointment of the WPP media shop. Vizeum handles the main Coca-Cola brands as well as the Nestea and Minute Maid brands.
Mediaedge:cia won the business after pitching against a number of unnamed agencies.
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