How can brands bring together brand-building and performance marketing in an integrated way for optimal results?
That is the question that will be answered at ±±¾©Èü³µpk10's next breakfast briefing event, "Bridging the brand v performance divide: combining fame and first-party data", in partnership with MediaCom in Manchester on 18 November.
Representatives from top brands, including Ice Lolly, Pentland and Specsavers, will be speaking, as well as leaders from Google, ITV and MediaCom.
The breakfast at the Everyman Cinema St John's is the first ±±¾©Èü³µpk10 event in Manchester since the pandemic and follows the magazine's successful inaugural breakafast event in the city in 2019.
The briefing will explore how marketers can bridge the brand and performance divide by looking at:
Aligning front-facing campaigns with behind-the-scenes metrics
The future landscape of media planning and buying
Adjusting your marketing strategy to excel in a cookie-less world
This will include a deeper dive into whether brands have become too performance-focused at the expense of brand marketing; the balance between short and long term effectiveness; the role of brand fame; and adapting to a cookieless world.
The event will feature a mix of case studies, panels and fireside chats aimed at Manchester's advertising and media industry, which has seen strong growth because of the rise of online and disruptor brands.
Speakers include:
Jo Baker, industry head, agency (WPP), Google
Simon Breckon, brand director, Ellesse and Kickers (Pentland)
Geoff De Burca, chief strategy officer, MediaCom UK
Nicola Marsh, managing director, MediaCom North & Google Practice UK
Nick Henthorn, sales director, InfoSum
Luke Norman, head of digital, Specsavers
Jason Spencer, business development director, ITV
Arvind Hickman, media editor, ±±¾©Èü³µpk10
You can view a full rundown of the agenda, here.
To find out more and book tickets, visit the Breakfast Briefing website.
±±¾©Èü³µpk10's Breakfast Briefing, "Bridging the brand v performance divide: combining fame and first-party data", in partnership with MediaCom, takes place at the Everyman Cinema St John's in Manchester on 18 November
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